[Case Study] Matsuzakaya Nagoya Store | A co-creation project to create new spatial value for the department store

Co-creation of spaces that inject new value and stories

We delivered and installed Nejiru Furniture sofas, chairs, and stool benches at the Matsuzakaya Nagoya store, a commercial facility. Discarded clothing and furniture have been given a new life as one-of-a-kind, original Nejiru Furniture for the Matsuzakaya Nagoya store.

Background

The project was to create a new department store for current and future customers, with the themes of "Expression of creativity" and "Co-creation with the local community." The keywords "Expression of creativity" and "Co-creation" required an affinity with Matsuzakaya Nagoya store. Matsuzakaya Nagoya store collected "discarded clothing," and we reconstructed about 400 pieces of clothing into art furniture.

And we aimed for creativity by creating individuality while still blending in with the space.

Delivery items and installation details

Location: Matsuzakaya Nagoya Store, Main Building 7th Floor

Delivery contents:

Sofa_W2100×D930×H1000
Chair_W560×D500×H720 [2 chairs]
Stool bench_W600×D600×H340 [2 units]

specification:

1) Sofa
Screw parts are attached, and the back armrests and hanging parts are deformed.

2) Chair
The main body is washed and the fabric is replaced.
Screw parts are attached to create a deformed finish from the armrests to the side chair .

3) Stool bench
It is a removable cover type with screw parts attached for finishing.

Direction: Senba Co., Ltd.
Photography and photo provided by: Senba Co., Ltd.

Useful links

▶︎ https://www.matsuzakiya.co.jp/nagoya/topics/3/lux/main/RenewalOpen/

Gallery