【ETHICAL DESIGN WEEK TOKYO 2024】出展レポート（2024.12）

[ETHICAL DESIGN WEEK TOKYO 2024] Exhibition Report (2024.12)

A creative space where sustainable ideas and design intersect

In 2024, we participated as an exhibitor in Ethical Design Week 2024, co-hosted by Semba Co., Ltd. and Hakuten Co., Ltd.
This is a three-day participatory event that considers ethical activities and the future through cross-industry co-creation.
Under the theme of "Creating Breakthroughs Together," a diverse range of exhibitors and visitors from across the fields of space and architecture interacted and shared the creation of sustainable experiences.

This time, we held our first art exhibition as a brand, and provided our products on the conference stage within the venue, expressing new possibilities for discarded clothing through our unique method of "twisting materials."

Exhibition Overview

  • Event name: Ethical Design Week 2024

  • Date: Thursday, December 5th, 2024 - Saturday, December 7th, 2024

  • Venue: HARAJUKU HALL &/LIFORK (With Harajuku 3F)

  • Exhibit format: Booth display + chairs provided for speakers

  • Organized by: Senba Co., Ltd. / Hakuten Co., Ltd.

Exhibition content

The nejiru parts pay homage to Picasso's "Weeping Woman," expressing the multifaceted possibilities of nejiru Furniture.

The venue was packed with companies proposing a variety of ethical materials, and materials and ideas for a sustainable future were actively shared.

Nejiru stools were lined up for the conference speakers to sit on. They were highly praised as a product that adds a visually impressive touch to the space.

What happened on the day

Many visitors flocked to the exhibition space and asked endless questions about the twisting of the fabric and the reconstructed shapes.
There was a lot of dialogue with corporate representatives, and business negotiations and concrete inquiries regarding implementation were also generated, making it a fruitful exhibition for the brand.

Participants' comments (selections)

  • "The idea of twisting fabric into a work of art is fresh and interesting." (Creator, 20s)

  • "I never thought that discarded materials could become so artistic." (Business Representative, 30s)

  • "I felt that it was not just a piece of furniture, but also something that would add spice to the space." (40s/Architecture)

  • "It's not just that the materials are sustainable, but it's also interesting that they can tell a story, such as the clothes that someone used." (Corporate representative in her 40s)

  • "Because it's made from Western clothing, it's cushioned and very comfortable to sit on." (From a speaker)

Conclusion

Nejiru will continue to bring to society the beauty of reconstruction that comes from using hands and facing materials.
We will continue to propose sustainable options through "twisting," while expanding our points of contact with various fields such as education, exhibitions, and spatial design.

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